The action figure Big Jim was a dazzling success across the world in  the 1970s and 1980s. This richly illustrated book looks back at the history of the unique range of articulated toys made by Mattel. Those who helped create and sustain the mythical character bear witness to a very special action man who still today resonates with so many adults who remember him from their childhood.

Pascal Pinteau’s book provides hundreds of archive images and exclusive and previously unpublished testimonies that revive this golden toy era. It also includes around thirty dioramas that bring Big Jim to life.